People are more likely to donate when they know exactly where their money is going.
Birthday Wishes is a nonprofit that throws birthday parties for kids experiencing homelessness. We created Build-A-Birthday, an interactive fundraising tool that lets people help out however they can, donating anything from a $2 balloon to a $10 piñata, while still having the option to fund an entire party.
The donor base tripled and the organization expanded to even more shelters throughout New England.
Features:
Agency: Brand Content
Photographer: Matt Kalinowski
Composer: Steven Lord
Developer: Antonis Kam