Garnier Fructis found that 8 in 10 females believe they only have basic or intermediate styling skills, and over 50% rarely experiment with their hair.
In a category dominated by celebrities, filters and slow motion hair flips, we asked young women to Believe in What Your Hair Can Do. The campaign features real girls (not hair models) and zero retouching—a first for the brand. No studios. No stylists. Just a will and a wave.
Agency: ROKKAN
Director: Rob Soucy
Edit: Nomad
Music: Butter