At the MLB All-Star Game, we reunited age-old rivals A-Rod and Big Papi to drive awareness for contactless payment. With just one week to pull it off, the campaign was 175% over our engagement benchmark, and one of Mastercard’s most mentioned days of the year.
And during the World Series, we surprised Mastercard cardholders with tickets and the chance to meet Big Papi. Another campaign that was briefed, shot and live all within a week.
